There is more to casino gaming than the traditional slot machines and table games. Many casinos also feature luxurious hotels, exciting restaurants, state-of-the-art entertainment, and flexible meeting spaces. Increasingly, these casinos are seeking to attract event and group business. But attracting these high-value customers requires a comprehensive strategy that goes well beyond traditional marketing.<\/p>\n
For years, casinos have relied heavily on demographic information to predict their audience’s behavior. However, knowing the ages of your visitors is a good start but is not enough to identify your most valuable target audience. Taking a more strategic approach will allow you to create an environment and communicate with your audience in the way that best drives them to visit and return.<\/p>\n
In the opening scenes of Casino, Robert De Niro’s character, Sam “Ace” Rothstein, reflects on his long history of gambling. It is not a profession that leaves much room for romance or trust, as Ace explains to his mob partners: “Love and trust are dicey propositions; in gambling, you’re better off relying on blind chance.” This cynical worldview is at odds with the movie’s starring role, a sensual siren played by Sharon Stone. She is a force of nature, a sexy hustler who knows how to hold and direct the camera’s gaze. Her performance is both a sequel to Basic Instinct and an inversion of it. Like Catherine Tramell in that film, she is an object of desire but a manipulative shrewdness that is a formidable adversary.<\/p>\n","protected":false},"excerpt":{"rendered":"
There is more to casino gaming than the traditional slot machines and table games. Many casinos also feature luxurious hotels, <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1052","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\n