Unlike other entertainment centers, casinos are all about making people feel good. The dazzling lights, the joyful sound of slot machines, and even the smell of scented oils are all designed to create a manufactured blissful experience that keeps people coming back again and again. The only thing more euphoric than winning at the casino is coming close to losing. Using near-misses, casinos can manipulate the odds and keep players gambling.
It’s no wonder that casino marketing is a complex art form. Aside from knowing your audience’s demographic information, you must also understand what job they are hiring your space to do and how to make them feel great. For example, a group of women at your casino may not just be there to gamble, they could also be on a business trip with an hour to kill before their next meeting, in town for a family reunion, or planning a bachelorette party.
This Martin Scorsese film is a masterclass in capturing the thrill of Vegas, albeit through the nefarious dealings of fictional Tangiers Casino boss Sam “Ace” Rothstein, volatile hustler Ginger, and her psychotic “friend” Nicky Santoro. Robert De Niro and Joe Pesci deliver some of their best performances, but it is Sharon Stone who steals the show. She is a true revelation and was robbed of an Oscar for her work.
Many casinos offer more than just gaming and dining, including luxurious hotel accommodations, cutting-edge technology, flexible event spaces, and award-winning spas. These features should be highlighted in your casino marketing so you can attract event planners and groups that would otherwise miss them. Cvent’s Competitive Ads can help you reach these groups by placing your venue in the top search results of similar or sister markets.